From an Instagram page to a day of busy footfall.
A Black Friday video, wide visibility and a strong turnout at the mall.
Niayesh MallDemonstration sample; the information can be replaced.
The brand challenge
How can online attention turn into in-person visits?
SeenDay's role
Developing the concept and producing an Instagram video for Niayesh Mall’s Black Friday campaign.
Reported result
Let's talk about your project ↖The video reached 1.5 million views. According to the project report, the venue attracted a large turnout on the day of the event, and the car park was full from the afternoon onwards.
Before the campaign, Niayesh Mall had a small Instagram account with a modest presence. The goal was to draw attention to its Black Friday event and encourage people to visit the mall.